By  on July 18, 2014

For Conair’s newest blow-dryer, it’s all about the three Qs: quality, quick and quiet.

“Today, the hair dryer over $25 is 30 percent of the category and that is pretty much where all the growth is coming from,” said Paulette Heller, vice president of marketing at Conair. “The challenge for us was to take all the benefits that we know [the consumer] loves about hair-dryer performance and deliver even more. If we look at the landscape today, we know that the hair dryer is the most frequently used hair appliance. It has the highest propensity to purchase.”

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