The Los Angeles-based hairstylist, who shot to fame on Bravo’s “Blow Out,” has signed on to be a spokesman for Conair’s blow-dryers, brushes, straightening irons and more. He will be seen in television and print advertising, and in-store displays within the next few months, and make appearances on behalf of the brand. Terms of the multiyear deal were not disclosed.
“I finally connected with a great line of styling tools.” Now, “when I’m doing hair I’m not just using my hair care line and someone else’s tools,” said Antin. “They’ve never had a pro endorsing their line.”
He added that he is open to the possibility of producing styling tools under his name for Conair, but that co-branded tools weren’t in the pipeline currently. “I have always wanted to do something with styling tools, but I always wanted to do it on a big level and in a big way,” he said. “I never wanted to fight the fight of launching one tool. I love the idea that [with Conair] I have available to me now such a wide spectrum of tools and brushes and irons.”
Paulette Heller, vice president of marketing for Conair, said, “Jonathan brings a lot of energy to our product lineup. His styling expertise and experience with our tools will reinforce our message of salon results at home.”
In addition to working with Conair, Antin is in the throes of developing two TV shows, a hair care line and a salon. He declined to disclose the titles of the shows, but said one has him whipping Brazilian salons into shape and will be aired in Brazil in the summer or fall, and he described himself as the “Donald Trump of hair” in the second, slated for American television.
Antin was uncertain about the future of his role on “Shear Genius,” the Bravo reality television hairdressing contest for which he was a judge during the third season. “I have heard there is a possibility they are going to do another season.…I’ve heard the opposite,” he said. “If they wanted to use me again, they could, but only as a judge.”
By splitting a little over a year ago from Jonathan Product, which was launched in 2005, Antin freed himself up to create another hair care line under his name. He said Jonathan Antin Hair is scheduled to launch in September, timed in conjunction with the premiere of his U.S. television program and will likely be targeted at prestige distribution with a price range of around $16 to $24.
Antin is also trying to pin down a location for a Los Angeles salon, probably on Beverly Boulevard or Melrose Avenue.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye