Almost two years after launching, Context is adding hair care.The better-for-you beauty brand is set to debut a lineup of unisex, paraben-, sulfate- and sodium chloride-free products on its web site Aug. 29."It's one of the largest sectors in the beauty business, so I felt like it was a great business and growth opportunity for us," said Context chief executive officer David Arbuthnot. "It's also a category I personally like — I don't feel like there are a lot of unisex hair brands."The idea of the hair collection is that it stays in line not only with the brand's minimalist aesthetic, but with its botanical ingredient focus and luxe-affordable pricing, Arbuthnot said.The lineup includes Keratin Shampoo and Keratin Conditioner, each $30; Refresh Dry Shampoo, $30; Renew Styling Mist, $25; Texture Mist, $25; Replenish Hydrating Oil, $40; Volume Boost, $25, and Matte Clay, $30. Each product also comes in a travel-sized version."I felt like our aesthetic would carry over well into [the hair] category, so we worked on developing a shampoo and conditioner," Arbuthnot said. "I wanted to make a matte clay, because I use that."The hair collection follows Context receiving an investment from Volta Global in April. "That was an important step for us in being able to launch more products and extend," said Arbuthnot.The hair-care launch comes as the company continues to expand its distribution beyond its online core. Context is launching its skin care, lipstick and nail polishes in Bloomingdale's Glowhaus locations. The brand is also sold in Anthropologie, Revolve and Birchbox, but generally launches products on its own web site. Right now, sales are split about 50-50 between wholesale and direct, Arbuthnot said, noting skin care remains the company's largest category."We're really still focused on Context as a direct-to-consumer brand, even though we do have wholesale partners," Arbuthnot said. "It's an organic process for us — we don't go into the market and aggressively recruit wholesale accounts, we wait to find the best partner. We're in discussions to do a department store launch with the hair line, but initially, we'll launch on our site."Arbuthnot is also planning to expand Context's hair lineup beyond the initial eight products. "I already have another phase of products that we're working on," he said.Context originally launched with seven skin-care products in 2015, which were followed by lipstick and nail collections, as well as candles, in 2016.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)