By  on November 10, 2011

NEW YORK — Dr. Miracle’s chief executive officer, Randy Zeno, is exuberant about the prospects for growth of his firm and the ethnic hair care category. He’s even uttering the return of a hairstyle not mentioned for 20 years — the Jheri curl — or at least, curly styles.

While the ethnic hair care category exploded into the mass market scene with products to maintain curls in the early Eighties, relaxers and straighteners are what have supplanted those items. But now, curls are making a comeback, in addition to straightening and smooth styles, meaning more opportunity for retailers to serve varying hair needs. That’s welcome news as industry data shows relaxer sales declined 5 percent last year.

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