By  on August 7, 2009

Ouidad is getting a big bounce.

Plans by the curly hair brand and JH Partners, the San Francisco-based private equity firm that acquired it in 2007, to build a multichannel distribution model are bearing fruit. Ouidad’s products entered Sephora’s new Times Square store last week and will roll out to 55 Sephora units nationwide, and the brand is introducing an infomercial to showcase its approach to curly hair.

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