Redken Curvaceous CCC Spray, $24; Oudidad Curl Immersion Triple Treat Deep Conditioner, $38; Kérastase Discipline Cleansing Conditioner Curl Idéal, $48; R+Co Twister Curl Primer, $25; René Furterer Karinga Ultimate Nourishing Oil, $24; Bumble and bumble Anti-Humidity Gel-Oil, $34.

Redken Curvaceous CCC Spray, $24; Oudidad Curl Immersion Triple Treat Deep Conditioner, $38; Kérastase Discipline Cleansing Conditioner Curl Idéal, $48; R+Co Twister Curl Primer, $25; René Furterer Karinga Ultimate Nourishing Oil, $24; Bumble and bumble Anti-Humidity Gel-Oil, $34.

Corey Olsen



As more women sport their natural hair texture — a recent 2015 Mintel study found that one-third of consumers preferred to wear their hair in its original state — they are using fewer products. But as the number of new curl ranges indicates, curly-haired customers are the exception. A Texture Media study found that women with textured hair spend $7 more a month on styling products than straight-haired women. “You [can’t] be a major brand without a state-of-the-art curl line now,” said Michelle Breyer, president and cofounder of Texture Media. “The curly girl is more open to trying new products.”

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