Actress and singer Demetria McKinney with Dark and Lovely scholarship recipients.
Dark and Lovely celebrated its 45th anniversary last week at an event hosted by actress and singer Demetria McKinney held at New York’s Gramercy Park Hotel.McKinney said she grew up with the brand, now a subsidiary of the L’Oréal USA Multicultural Beauty Division, which has “done wonders for her hair.” Her remarks were followed by a trip through memory lane of hairstyles from the decades including the Jheri curl and today’s natural styles.Erica Bowen, senior vice president, marketing, L’Oréal USA Multicultural Beauty Division, shared the company’s newest launches for 2017. One is Dark and Lovely Color-Gloss Ultra Radiant Color Crème, a no-ammonia hair color that protects curled or relaxed hair from damage.That product honors Dark and Lovely’s heritage as a pioneer in hair color formulated for African-American women. Decades later, the brand has grown to include a complete collection of deep conditioning treatments, shampoos, fade-resistant hair colors, relaxers, stylers and a full line of items for naturally curly hair.That’s where the other new line, Au Naturale Antishrinkage Clumping Curl care and styling duo, comes into play. Bowen said the launch was the result of listening to consumer needs. “We went to our consumers to see what are they doing and what are they talking about. ‘Clumping curls’ was a technique that we saw, where consumers were combining all these different products at home,” she said noting people were using everything from apple cider vinegar to clay. Both new items hit shelves in the past few weeks.“The category is on fire,” noted Bowen. “The multicultural category is outpacing growth in the general market.” She said the audience is broadening based on the changing demographics of America ushering the need for specifically created products.Dark and Lovely also awarded five students with scholarships totaling $10,000 as part of their Young Women with a Purpose Project in partnership with The Tom Joyner Foundation. They were also assigned to L'Oréal USA senior-level executives, who will serve as mentors throughout the school year. Scholarship winners include: Ashani Scales of Delaware State University, Renea Young of Mississippi Valley State University, Hollye Weekes of Wiley College, as well as Kimberly Burton and Cherise McAdoo of Hampton University.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty