Dark and Lovely celebrated its 45th anniversary last week at an event hosted by actress and singer Demetria McKinney held at New York’s Gramercy Park Hotel.McKinney said she grew up with the brand, now a subsidiary of the L’Oréal USA Multicultural Beauty Division, which has “done wonders for her hair.” Her remarks were followed by a trip through memory lane of hairstyles from the decades including the Jheri curl and today’s natural styles.Erica Bowen, senior vice president, marketing, L’Oréal USA Multicultural Beauty Division, shared the company’s newest launches for 2017. One is Dark and Lovely Color-Gloss Ultra Radiant Color Crème, a no-ammonia hair color that protects curled or relaxed hair from damage.That product honors Dark and Lovely’s heritage as a pioneer in hair color formulated for African-American women. Decades later, the brand has grown to include a complete collection of deep conditioning treatments, shampoos, fade-resistant hair colors, relaxers, stylers and a full line of items for naturally curly hair.That’s where the other new line, Au Naturale Antishrinkage Clumping Curl care and styling duo, comes into play. Bowen said the launch was the result of listening to consumer needs. “We went to our consumers to see what are they doing and what are they talking about. ‘Clumping curls’ was a technique that we saw, where consumers were combining all these different products at home,” she said noting people were using everything from apple cider vinegar to clay. Both new items hit shelves in the past few weeks.“The category is on fire,” noted Bowen. “The multicultural category is outpacing growth in the general market.” She said the audience is broadening based on the changing demographics of America ushering the need for specifically created products.Dark and Lovely also awarded five students with scholarships totaling $10,000 as part of their Young Women with a Purpose Project in partnership with The Tom Joyner Foundation. They were also assigned to L'Oréal USA senior-level executives, who will serve as mentors throughout the school year. Scholarship winners include: Ashani Scales of Delaware State University, Renea Young of Mississippi Valley State University, Hollye Weekes of Wiley College, as well as Kimberly Burton and Cherise McAdoo of Hampton University.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)