Seven years in the making, celebrity hairstylist David Babaii is unveiling his plant-based hair-care line, N:p Beautiful.Working as a hairstylist for 17 years with a celebrity clientele that includes Kate Hudson, Angelina Jolie and Scarlett Johansson, Babaii grew frustrated by needing multiple products across brands to achieve a look. With his brand, he is seeking to offer effective products that are safe to use by incorporating plant-based stem cells.“Today’s consumer is very mindful of what they put on and in their bodies and hair is no different,” Babaii said. “We developed a new technology to deliver vital nutrients to your hair, whether it’s fine, thick, curly or frizzy.”The 10 products in the line, which includes shampoos and conditioners for hydrating, smoothing and volumizing, a beach spray, volumizing spray, dry shampoo and a miracle serum, are created with a patent-pending, plant-based stem-cell formula said to nourish the hair while styling. Some hero ingredients include royal jelly, which is meant to provide nutrition to the hair; wild ginger, to promote fullness and volume, and lotus flower, which is said to strengthen and increase elasticity.“We’ve been working on [the formulas] for seven years and now we can finally bring this unique, patent-pending formula to life,” he said. “We are literally nourishing your hair like a plant, from root to tip.”Babaii also used his experience as a hairstylist to create the brand’s three heat-styling tools. The hair straightener is made with vibrating plates, which are supposed to help straighten hair faster and reduce heat damage. The blow-dryer and curling iron are also meant to be fast heating and lightweight.Prices for hair-care products range from $27 to $45, while the hair tools range from $225 to $249.Both the hair-care products and heat-styling tools are matte black with rose gold accents, meant to appeal to the Instagram-obsessed consumer.“Our products are designed to be used by anyone who wants to bring their hair back to its virginal state, the way it was before we colored it, used heat tools and damaged it,” he continued.The campaign images for the brand were also shot by fashion photographer Peter Lindbergh.While the brand is direct-to-consumer, Babaii is looking for retail partners to expand distribution. He has plans to launch an influencer strategy and has 20 products in the works.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)