By  on June 29, 2017
Dove Nutritive Solutions

Wellness-obsessed consumers are becoming increasingly attuned to the negative effects of environmental stressors and heat damage on hair — and Dove has taken note.

The Unilever-owned brand has implemented a marketing overhaul for its Intensive Repair shampoo and conditioner, focusing on the science behind the products, which Dove says are formulated to prevent 90 percent of hair damage.

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