By  on March 5, 2010

LOS ANGELES — Blow is thriving on the East Coast and Vancouver-based Blo is on the move up north, but the West Coast has largely been uncharted territory for blowout specialists — and that’s where Drybar comes in.

The blow-dry salon unveiled its first location last month in the well-heeled Los Angeles neighborhood Brentwood, where it offers $35 blowouts to Angelenos seeking alternatives to luxury salons and discount chains. A second Drybar is expected to open in the city before the end of the year, and the upstart concept could plant a total of three to five more corporate-owned and franchised units in Southern California — and many elsewhere — in the years ahead.

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