LOS ANGELES — Blow is thriving on the East Coast and Vancouver-based Blo is on the move up north, but the West Coast has largely been uncharted territory for blowout specialists — and that’s where Drybar comes in.
The blow-dry salon unveiled its first location last month in the well-heeled Los Angeles neighborhood Brentwood, where it offers $35 blowouts to Angelenos seeking alternatives to luxury salons and discount chains. A second Drybar is expected to open in the city before the end of the year, and the upstart concept could plant a total of three to five more corporate-owned and franchised units in Southern California — and many elsewhere — in the years ahead.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"