While many beauty brands look to conquer the industry via category expansion, Drybar founder Alli Webb is more than happy to remain focused on doing one thing and doing it well — really well. Her company, which specializes exclusively on blowouts, will introduce a line of hair-care products and hair tools, designed to complement its trademark service for consumers in the chair and at home.
“We needed the perfect products for what we do day in and day out, ones that would get the job done,” said Webb, adding that the range came as a result of stylists “cherry picking” products among brands for optimal results. “We have a very specific needs. Blowouts are all we do and we spend so much time perfecting them.”
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