Since 2010, Drybar has opened 37 salons, hired more than 2,000 employees and performed 100,000 blowouts a month.
“Right now, at 9:30 a.m., there are about 3,000 women giddy with excitement that today is their day,” said Alli Webb, founder of Drybar, to an audience of beauty executives. “They get to escape to a place that serves as a safe haven from the hustle and bustle, the drab and dreary and the mundane. They get to go to Drybar.”
Starting out with a mobile blow-dry business called Straight at Home, Webb realized that there was a hole in the marketplace. “There was either a high-end salon where women were paying over $80 or $90 for a blowout,” said Webb, “or the discount chain where you just don’t know what you’re going to get and the experience wasn’t great.” See Complete Coverage of the WWD Beauty CEO Summit Here >>
When Webb recognized her “aha” moment for a salon committed to blowouts, she approached her husband and brother, who she noted are both bald, to see her dream come to fruition.
“I think the biggest keys to our success are personality and passion, our attitude, our attention to detail and our spirit that permeates through every single thing we do,” she said.
Meanwhile, Webb noted that the future of her bustling business is delivering the best product and service, extending Drybar’s geographical footprint, broadening the company’s product assortment and focusing on pleasing the customer.
“Drybar touches an emotional cord and resonates with women everywhere,” said Webb. “We focus on one thing — just blowouts. No cuts, no color, just blowouts. And we’re not trying to be too many things to too many people.”
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews