Since 2010, Drybar has opened 37 salons, hired more than 2,000 employees and performed 100,000 blowouts a month.
“Right now, at 9:30 a.m., there are about 3,000 women giddy with excitement that today is their day,” said Alli Webb, founder of Drybar, to an audience of beauty executives. “They get to escape to a place that serves as a safe haven from the hustle and bustle, the drab and dreary and the mundane. They get to go to Drybar.”
Starting out with a mobile blow-dry business called Straight at Home, Webb realized that there was a hole in the marketplace. “There was either a high-end salon where women were paying over $80 or $90 for a blowout,” said Webb, “or the discount chain where you just don’t know what you’re going to get and the experience wasn’t great.” See Complete Coverage of the WWD Beauty CEO Summit Here >>
When Webb recognized her “aha” moment for a salon committed to blowouts, she approached her husband and brother, who she noted are both bald, to see her dream come to fruition.
“I think the biggest keys to our success are personality and passion, our attitude, our attention to detail and our spirit that permeates through every single thing we do,” she said.
Meanwhile, Webb noted that the future of her bustling business is delivering the best product and service, extending Drybar’s geographical footprint, broadening the company’s product assortment and focusing on pleasing the customer.
“Drybar touches an emotional cord and resonates with women everywhere,” said Webb. “We focus on one thing — just blowouts. No cuts, no color, just blowouts. And we’re not trying to be too many things to too many people.”
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18