By  on October 10, 2012

A year and a half ago, Vidal Sassoon’s daughter Eden was getting her hair blown out at a blow-dry bar and had an epiphany: the convenient, affordable concept was great, but she could make it better.


“I want to take it to the next level,” said Eden Sassoon. “Women need something more, where they can go get their hair blown out, get makeup done, get their nails done [and] look great. They can go to one place for value and have it be done by my standards because I’ve grown up in the business, and I know what it’s like to have the best of the best working on me.”

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