By  on October 12, 2012

After a decade working on skin care at Proctor & Gamble, principal scientist Emily Overton was transferred to hair care in 2008. The new job only required Overton to move her office across the street, but it signaled a much bigger shift happening at P&G and companies throughout the hair care industry: To get consumers to spend more money for products designed for their hair, they'd have to learn a lot from items intended for the rest of their bodies.


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