By  on April 12, 2012

Call it the magic touch.

Farouk Systems, the makers of the celebrated CHI Ceramic Hairstyling Iron, are hoping to again shake up the hair tool category with the launch of the first-to-market touch-screen blow-dryer. The CHI Touch Dryer, which industry sources estimate could generate $50 million in its first year, will be previewed on the May 6 episode of “Celebrity Apprentice.”

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