Unite Hair Care’s mission to spread to top salons across the globe has reached a major milestone: landing in Urban Retreat at Harrods.
It seems as if the Carlsbad, Calif.-based brand’s strategy of entering eminent U.S. salons about six years ago — including Ken Paves, Cristophe Beverly Hills and Warren-Tricomi — before kicking off wider domestic distribution four years ago and, more recently, going global, has paid off. Unite is now in roughly 1,400 salons in the U.S., 150 in Canada and 200 in Europe, and could cross $10 million in wholesale sales next year, according to its founder, Andrew Dale. “For the past four years, we have grown 38 to 41 percent every year,” he said. “We are doing about 5 percent of what our potential is to do. We are going to keep plodding along at the rate that we are and open new distributors in the right way. We want to get into premium, high-end boutique salons around the world.”
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