By  on August 7, 2009

Frederic Fekkai is putting a spotlight on his top-three selling ranges with new packaging, new formulas and a subbrand that puts them all under one umbrella collection, Fekkai Advanced.

Comprising approximately 40 percent of Fekkai’s overall sales are items within the Brilliant Glossing, Salon Technician Color Care and Full Blown Volume lines, some of which were launched as long as 15 years ago, said Julie Woffington, manager director for Fekkai.

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