By  on June 4, 2009

MILAN — A detoxifying scalp massage along with highlights? That’s the type of treatment Italian hair firm Framesi is hoping clients will go for when it rolls out a new hair spa concept, called Morphosis, in Italian salons for summer.

The 64-year-old firm, based in Milan, developed the idea for its Morphosis hair spas after it acquired a software technology that examines the hair cuticle and scalp with a micro camera. The images are then observed on a monitor and a hairstylist can diagnose specific hair and scalp problems and treat them with an accompanying lineup of products.

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