MILAN — A detoxifying scalp massage along with highlights? That’s the type of treatment Italian hair firm Framesi is hoping clients will go for when it rolls out a new hair spa concept, called Morphosis, in Italian salons for summer.
The 64-year-old firm, based in Milan, developed the idea for its Morphosis hair spas after it acquired a software technology that examines the hair cuticle and scalp with a micro camera. The images are then observed on a monitor and a hairstylist can diagnose specific hair and scalp problems and treat them with an accompanying lineup of products.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"