By  on November 7, 2013

Hairstylist Frédéric Fekkai helped to create the luxury hair-care category. Now, he unapologetically aims to bring it to the mass market.

Early next year, the Procter & Gamble Co.-owned brand plans to relaunch a revamped and edited collection to both mass and prestige retailers. The launch marks a change in strategy for the brand, which nearly four years ago opted to distribute two different lines, namely “classic” to the mass market and “advanced” to the luxury tier.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus