By  on November 7, 2013

Hairstylist Frédéric Fekkai helped to create the luxury hair-care category. Now, he unapologetically aims to bring it to the mass market.

Early next year, the Procter & Gamble Co.-owned brand plans to relaunch a revamped and edited collection to both mass and prestige retailers. The launch marks a change in strategy for the brand, which nearly four years ago opted to distribute two different lines, namely “classic” to the mass market and “advanced” to the luxury tier.

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