The New York-based firm, which was spawned by the 2004 opening of the rustic, yet ultrahip Freemans Restaurant at the end of Manhattan’s Freeman Alley — and then grew to include an adjacent men’s wear store and barbershop in 2006 — has opened a second barbershop across town on Horatio Street.
The new location, a 750-square-foot space called F.S.C. Barber, which opened two weeks ago, marks the first expansion of the original Freemans Sporting Club concept.
“For me, it was a great opportunity to do a stand-alone barbershop,” said co-owner Sam Buffa, who oversees the barbershop arm of Freemans Sporting Club, along with co-owners William Tigertt and Taavo Somer, who run the restaurant and men’s wear store. The original, 360-square-foot barbershop, which is located at the rear of the men’s wear shop at 8 Rivington Street at Freeman Alley, features four chairs and services about 40 customers a day.
The larger space at 5 Horatio Street at West Fourth Street features eight chairs and Buffa said the shop could eventually service up to 80 customers a day. While he wouldn’t put a dollar value on that sort of customer traffic, industry sources estimate F.S.C. Barber could ring up between $500,000 and $1 million in sales volume in its first year, which would be comparable to the original location.
Subway tiles line the interior of F.S.C. Barber and mirrors at each cutting station are framed with dark wood fixtures, four of which are from a Twenties-era barbershop in Key West, Fla. The floorboards are made of salvaged Appalachian oak and the chairs themselves are antiques from Wisconsin.
“With this, I wanted to do a little bit of a cleaner look of Twenties and Thirties Deco,” Buffa said of the space — which Somer, who designs the Freemans Sporting Club men’s wear collection, worked on as architect. The space formerly housed Nick’s Hair Stylists.
Services at F.S.C. Barber range in price from $25 for a trim to $70 for a shave and haircut. A haircut alone is $40, as is a shave. At least a quarter of the Freemans’ barbershop business is in retail sales of grooming products, Buffa noted, and some of the brands that are carried include Geo. F. Trumper, Malin + Goetz, Edwin Jaeger, Baxter of California, D.R. Harris, Proraso and Musco Real.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)