By  on December 13, 2012

LONDON — Fudge, the edgy hair-care brand, has inked a long-term partnership with the British Fashion Council to be the official hair partner for London Collections: Men, starting in January, the brand said Thursday.

Fudge will host The Fudge Fix, a pop-up salon and lounge, at The Hospital Club in Covent Garden, the main venue for London Collections: Men, which runs from Jan. 7 to 9.

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