LONDON — Fudge, the edgy hair-care brand, has inked a long-term partnership with the British Fashion Council to be the official hair partner for London Collections: Men, starting in January, the brand said Thursday.
Fudge will host The Fudge Fix, a pop-up salon and lounge, at The Hospital Club in Covent Garden, the main venue for London Collections: Men, which runs from Jan. 7 to 9.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)