LOS ANGELES — Long before Daisy Fuentes capitalized on her MTV hosting fame to build multimillion-dollar apparel and fragrance brands at Kohl’s Corp., she was an aspiring hairstylist — and now she’s finally entering the hair industry with Daisy Fuentes Style Pro, a hair care line by Beautology Brands Company.
“I was enrolled in cosmetology school, and I was going to open my own salon. I’ve always done all of my girlfriends’ hair,” said 42-year-old Fuentes, recalling her career goals as an 18-year-old. Segueing to her current goals, she added, “Finding high-quality products that actually worked and had safe ingredients was a priority for me and, in the search for that, I found that the market was really lacking in that area. I really wanted to be groundbreaking.”
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