Function of Beauty is bringing its customized hair products to the New York market.The hair-care brand, which launched online in December 2015, has set up headquarters in SoHo that includes a small-scale research and development lab and the equipment needed to create the brand’s customized shampoo and conditioner products.“The reason why we wanted to open [the headquarters] is because I feel like every week I see another beauty product that has some kind of quiz that points you toward whatever the 12 products they end up having,” said Zahir Dossa, cofounder and chief executive officer of Function of Beauty, on the customization aspect of his brand.For the headquarters, the brand is using the hair quiz found on its web site to create customized shampoo and conditioner for clients. The quiz asks roughly 10 questions on hair type, like scalp oiliness and hair thickness, and hair goals, like antifrizz and color protection, to create the products. Based on this input, the brand can create close to 50 billion unique products using its various performance blends and raw ingredients.While the quiz can be taken online, the showroom experience is designed to let clients see the products being formulated in real-time. Once the quiz is finished, ingredients from the stock of the headquarter's 72 bottles are funneled through a machine and into the final bottle. After going through a high-speed bottle shaker, the product is ready to be taken home.“From an experiential standpoint [the headquarters] is a lot cooler because it’s very easy to visualize the performance blends, the bottle and how everything gets funneled into it,” Dossa continued.The headquarters also serves as a research and development lab for the brand’s in-house research and development chemist, Joyce de Lemos, who is creating more combinations for the brand’s shampoo and conditioner and is testing out new products to add to the brand’s assortment.Function of Beauty’s headquarters is open on an appointment basis on the fourth floor of 355 West Broadway. Prices for the shampoo and conditioner are $36 each for an 8-oz. bottle, $46 for a 16-oz. bottle and $42 for a combination set.The headquarters is not primarily intended to sell product, but the brand has plans to open a ground floor retail space later next year. No retail sales projections were available. Dossa reiterated that the brand received a $110 million valuation last year after its Series A investment.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive
For @simonerocha_‘s fall show, hairstylist @jamespecis created a look inspired by the painter John Constable. Models’ hair was pulled back, tied into knots and topped off with a bow. (📷: @kukukuba) #wwdbeauty #lfw
Queen Elizabeth made a surprise appearance at @richardquinn1's London Fashion Week show to present the designer with the inaugural Queen Elizabeth II Award for British Design. The new award will be handed out annually to an emerging British fashion designer who shows exceptional talent, while demonstrating value to the community and sustainable policies. #wwdfashion #lfw (📷: @giovanni_giannoni_photo)