By  on October 24, 2008

With a new president and chief executive officer at the helm of its North American operations, British hair appliance brand GHD is ironing out plans to boost its U.S. presence by focusing on salon retailing and strengthening marketing efforts.

“My goal is to someday surpass what they did in the U.K. [and] be the number-one representative of GHD globally,” said ceo and president Scott Cox, who replaced former GHD Professional North America president Dana Story. “We are moving toward becoming a $100 million-plus model for North America. I am very ambitious. I would like to think that we could get there [in] between three and five years.”

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