Hair tools brand GHD will partner with Victoria’s Secret for its annual fashion show airing on Dec. 10 on CBS. This will be the first time the lingerie line has had an official hair tool sponsor for the show.
“Being selected by Victoria’s Secret as their first-ever official hair tools sponsor for their annual fashion show further cements GHD’s reputation for superior product performance and is the perfect platform, in the hands of hair guru Orlando Pita, to premiere the revolutionary new GHD Tri-Zone Styler,” said Dara Pauker, president and general manager of GHD North America.
Backstage, lead hairstylist Pita, will unveil the GHD Tri-Zone Styler, which contains patented technology that is said to style hair faster and to add shine.
Leading up to the show, GHD’s full line of tools and brushes will be on display at select Victoria’s Secret in-store events and professional hairstylists will be available to create looks for the retailer’s consumers.