The British hair tools and implements brand has plans to relaunch and expand its presence in the U.S., with the goal of increasing distribution to salons, premium retailers and specialty stores through 2013. Industry sources believe the company could generate $25 million from January 2013 to January 2014 in the U.S.
“[GHD] remains something of a cult brand in the U.S. as we have focused our attention on other regions and on new product development,” said Paul Stoneham, chief executive officer of GHD worldwide. “The U.S. is our smallest market globally.”
To that end, the company has named its first U.S. president, Dara Pauker, and has unveiled a new advertising campaign featuring company spokesperson Katy Perry this month. In addition, in early 2013, GHD will add a quick-drying, low-heat blow dryer called the GHD Air to its lineup.
“Katy truly represents GHD’s spirit of female transformation and empowerment, and we continue to showcase her in a variety of scenarios,” said Stoneham about Perry, who was introduced to the brand by her hair stylist, Danilo, and has served as its face for two years. “This year, we set out to create a photo series of authentic, powerful beauty. Ellen von Unwerth [who shot the campaign] was able to capture the essence of our brand promise, ‘good hair day, every day,’ in a way that exudes confidence and aspiration exceptionally well.”
GHD’s newest print advertising campaign kicks off in Europe this month and will roll out globally through 2013, with new images launching every few months. Additionally, GHD plans to amp up its American presence by participating in the Ford Beauty Suite during New York Fashion Week, with the promise of increased involvement in upcoming seasons. Pauker, who serves as president and general manager of GHD North America, added that the company has recently launched a new digital engagement platform on its Web site, on which stylists can post videos and photos of their work for consumers.
“The community is growing, we now have over one million fans on Facebook and are able to connect content with stylists and their clients,” said Pauker.
Founded in 2001, GHD is the largest hair care brand in the U.K., according to Stoneham. “Now is the right time for us to focus on growth within the U.S.,” said Pauker. “Studies reveal that more and more American women are using stylers (versus a decline in all other heat tools).”
According to Stoneham, GHD’s top-selling product is the Gold Styler, which comes in half-inch, 1-inch and 2-inch sizes and can be used to straighten hair or infuse waves.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion