By  on March 1, 2012

Goody Products is turning up the heat.


The hair accessories division of Atlanta-based Newell Rubbermaid Inc. is entering the heat styling category with two hair tools. The $36.99 Flash Dry Blow Dryer and the $29.99 Wave Creator styling iron are launching this month at Target and Wal-Mart stores nationwide. Flash Dry, the hero product of the launch, will be promoted with 15- and 30-second television commercials airing on cable channels starting next month.

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