By  on June 2, 2010

Larry Sims, a dancer turned celebrity hairstylist, has been tapped by hair care brand Got2b to step up its social-media presence.

The 33-year-old — known for tending to the locks of Victoria Beckham, Gabrielle Union, Queen Latifah, Eve and Christina Milian — will showcase Got2b products in at least two how-to video tutorials for the Web per month. Terms of Sims’ Got2b deal, which will involve social-media efforts aimed at YouTube, Facebook, Twitter and the brand’s Web site, were not disclosed.

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