NEW YORK — Consumers are getting conditioned to a three-step hair-care regimen.
That’s welcome news to mass retailers, which generate the bulk of the category’s sales. After years of flat growth, they are once again experiencing a sales bounce in the category. Without an expanding number of heads to wash or an uptick in shampooing, the only route to growth is selling additional products.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)