NEW YORK — Consumers are getting conditioned to a three-step hair-care regimen.
That’s welcome news to mass retailers, which generate the bulk of the category’s sales. After years of flat growth, they are once again experiencing a sales bounce in the category. Without an expanding number of heads to wash or an uptick in shampooing, the only route to growth is selling additional products.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)