By  on June 15, 2007

Though it racks up over $1 billion dollars in annual sales, the hair color category has been flat for the past two years. Manufacturers, retailers and analysts alike are betting that updated formulas, revamped packaging and the introduction of new categories (i.e., color glazes and dye for “hair down there”) could turn things around...not to mention the 78.2 million Baby Boomers currently browsing the color aisle. That’s a whole lot of gray to be covered.

Traditional Hair Color

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