By  on June 15, 2007

Though it racks up over $1 billion dollars in annual sales, the hair color category has been flat for the past two years. Manufacturers, retailers and analysts alike are betting that updated formulas, revamped packaging and the introduction of new categories (i.e., color glazes and dye for “hair down there”) could turn things around...not to mention the 78.2 million Baby Boomers currently browsing the color aisle. That’s a whole lot of gray to be covered. Traditional Hair Color Clairol Balsam Lasting Color Most Popular Shade: 615 Dark Brown Price Point: $3 Products Sold Annually: Industry sources estimate 2.5 million 2006 Sales: Industry sources estimate $9 million Clairol Herbal Essences Color Most Popular Shade: 44 Paint the Town Price Point: $9.99 Products Sold Annually: Industry sources estimate 1.85 million 2006 Sales: Industry sources estimate $12 million-$16 million Clairol Hydrience Most Popular Shade: 40 Light Ash Brown Price Point: $4 Products Sold Annually: Industry sources estimate 2.5 million 2006 Sales: Industry sources estimate $20 million-$30 million Clairol Nice ’n Easy Most Popular Shade: 122 Natural Black Price Point: $7.99 Products Sold Annually: Industry sources estimate 14 million 2006 Sales: Industry sources estimate $98 million Clairol Natural Instincts Most Popular Shade:  28 Nutmeg Price Point: $8.99 Products Sold Annually: Industry sources estimate 9.5 million 2006 Sales: Industry sources estimate $73 million Clairol Natural Instincts Loving Care Most Popular Shade: 080 Auburn Price Point: $4 Products Sold Annually: Industry sources estimate 2 million 2006 Sales: Industry sources estimate $12 million Clairol Nice ’n Easy Gray Solution Most Popular Shade: 5 Brown Price Point: $8.99 Products Sold Annually: Industry sources estimate 5.4 million 2006 Sales: Industry sources estimate $12 million-$15 million Garnier 100% Color Most Popular Shade: 210 Blue Black Price Points: $5.99-$7.29 Products Sold Annually: Industry sources estimate 3.7 million 2006 Sales: Industry sources estimate $22.6 million Garnier Nutrisse Nourishing Color Creme Most Popular Shade: 50 Truffle Price Points: $5.99-$7.29 Products Sold Annually: Industry sources estimate 10.3 million 2006 Sales: Industry sources estimate $61.6 million L’Oréal ColorSpa Moisture Actif Most Popular Shade: 24 Medium Brown Price Point: $6.49 Products Sold Annually: Industry sources estimate 1.6 million 2006 Sales: Industry sources estimate $9.2 million L’Oréal Couleur Experte Most Popular Shade: 6.0 Almond Rocca Price Point: $19.95 Products Sold Annually: Industry sources estimate 1.9 million 2006 Sold: Industry sources estimate $35.8 million L’Oréal Excellence Creme Most Popular Shade: 5 Brown Price Point: $8.99 Products Sold Annually: Industry sources estimate 12.9 million 2006 Sales: Industry sources estimate $101.3 million L’Oréal Féria Most Popular Shade: 40 Deeply Brown Price Point: $9.99 Products Sold Annually: Industry sources estimate 8 million 2006 Sales: Industry sources estimate $72.4 million L’Oréal Natural Match Most Popular Shade: 4N Natural Dark Brown Price Point: $11.99 Products Sold Annually (52-week period ended April 22): Industry sources estimate 4.2 million 2006 Sales(52-week ended 22): Industry sources estimate $45 million L’Oréal Superior Preference Most Popular Shade: 6 1/2G Lightest Golden Brown Price Point: $9.49 Products Sold Annually: Industry sources estimate 16.6 million 2006 Sales: Industry sources estimate $142.6 million Revlon Colorist Most Popular Shade: 40 Dark Brown Price Points: $9.99-$15.99 Products Sold Annually (YTD January-April): 364,000 2007 Sales (YTD January-April): $5.8 million Revlon Colorsilk Most Popular Shade: 30 Dark Brown Price Points: $2.39-$3.53 Products Sold Annually: 18.4 million 2006 Sales: $56.4 million Soft-Sheen Carson Dark and Lovely Most Popular Shade: Jet Black Price Points: $3.99-$5.99 Products Sold Annually: Industry sources estimate 832,000 2006 Sales: Industry sources estimate $3.9 million Soft-Sheen Carson Dark and Lovely Reviving Colors Most Popular Shade: Radiant Black Price Points: $3.99-$5.99 Products Sold Annually: Industry sources estimate 122,000 2006 Sales: Industry sources estimate $631,000 Highlighting Kits and Hair Mascara Clairol Herbal Essences Highlights Most Popular Shade: HLle Highlight of the Party Price Point: $9.99 Products Sold Annually: Industry sources estimate 835,000 2006 Sales: Industry sources estimate $6 million-$10 million ColorMetrics Streekers Wild Weekend Most Popular Shade: Pink Price Points: $8.95-$9.95 Products Sold Annually: 75,000 2006 Sales: $675,000 Fudge USA Paintbox Creative Conditioning Colour Most Popular Shade: Pretty Flamingo Price Points: $15-$17 Products Sold Annually: 4.9 million 2006 Sales: $84.4 million Garnier Color Breaks Most Popular Shade: No. 2, Dark Blonde to Light Brown Price Points: $5.99-$7.29 Products Sold Annually: Industry sources estimate 570,000 2006 Sales: Industry sources estimate $3.9 million Garnier Nutrisse Nourishing Multi-Lights Most Popular Shade: H2 Golden Blonde Price Points: $5.99-$7.29 Products Sold Annually: Industry sources estimate 495,000 2006 Sales: Industry sources estimate $3.1 million Highlighting Kits Kim Vo Hair Mascara Most Popular Shade: Blonde Price Point: $35 Products Sold Annually: 10,000 2006 Sales: Industry sources estimate $350,000 L’Oréal Colour Rays Most Popular Shade: Red Price Point: $10.99 Products Sold Annually: Industry sources estimate 230,000 2006 Sales: Industry sources estimate $2.7 million L’Oréal Excellence Cremelights Most Popular Shade: One shade Price Point: $13.99 Products Sold Annually: Industry sources estimate 58,000 2006 Sales: Industry sources estimate $731,000 L’Oréal Féria Colour Strands Most Popular Shade: C100 Star Lights Price Point: $9.99 Products Sold Annually: Industry sources estimate 359,000 2006 Sales: Industry sources estimate $3 million L’Oréal Frost & Design Most Popular Shade: H85 Champagne Price Point: $12.49 Products Sold Annually: Industry sources estimate 398,600 2006 Sales: Industry sources estimate $4.9 million L’Oréal Hi-Light Styliste Most Popular Shade: H90 Iced Champagne Price Point: $10.99 Products Sold Annually: Industry sources estimate 605,000 2006 Sales: Industry sources estimate $6.4 million L’Oréal La Petite Frost Most Popular Shade: H75 Chardonnay Price Point: $7.99 Products Sold Annually: Industry sources estimate 230,000 2006 Sales: Industry sources estimate $1.9 million Revlon Custom Effects Highlights Most Popular Shade: H30 Chestnut Price Points: $7.50-$9.62 Products Sold Annually: 206,365 2006 Sales: $1.7 million Revlon Custom Effects Lowlights Most Popular Shade: L50 Toffee Price Points: $7.50-$9.62 Products Sold Annually: 98,271 2006 Sales: $840,000 Revlon Frost & Glow Most Popular Shade: Honey Highlights Price Points: $7.29-$8.49 Products Sold Annually: 1 million 2006 Sales: $8.7 million Soft-Sheen Carson Hi Rez Most Popular Shade: 66 Ruby Quake Price Points: $7.99-$8.99 Products Sold Annually: Industry sources estimate 126,200 2006 Sales: Industry sources estimate $1 million Root Touch-up Clairol Nice ’n Easy Root Touch-Up Most Popular Shade: 5 Medium Brown Price Point: $6.99 Products Sold Annually: Industry sources estimate 4.5 million 2006 Sales: Industry sources estimate $29 million ColorMetrics ColorMark Most Popular Shade: Brown Price Points: $19-$24.95 Products Sold Annually: 400,000 2006 Sales: $8 million Colour Revolution The Mixer Most Popular Shade: Brown Price Point: $26 Products Sold Annually (2007 Projections): Industry sources estimate 77,000 2007 Sales: Industry sources estimate $1 million Quick Tint Quick Tint Most Popular Shade: Honey Blonde Price Point: $14.95 Products Sold Annually (2007 Projections): Industry sources estimate 50,000 2007 Sales: Industry sources estimate $747,500 Revlon Colorsilk Root Perfect Most Popular Shade: 04 Medium Brown Price Points: $2.39-$3.97 Products Sold Annually (YTD January-April): 224,000 2007 Sales (January-April): $800,000 Men’s Hair Color American International Industries Youthair Liquid Most Popular Shade: One Shade Price Points: $3.99-$7.99 Products Sold Annually: Industry sources estimate 500,000 2006 Sales: Industry sources estimate $2.5 million American International Industries Youthair Creme Most Popular Shade: One shade Price Points: $3.99-$7.99 Products Sold Annually: Industry sources estimate 500,000 2006 Sales: Industry sources estimate $2.5 million American International Industries Clubman Moustache Wax Most Popular Shade: Brown Price Points: $4.95-$5.99 Products Sold Annually: Industry sources estimate 500,000 2006 Sales: Industry sources estimate $1 million Clairol Natural Instincts for Men Most Popular Shade: Brown Price Point: $8.99 Products Sold Annually: Industry sources estimate 985,000 2006 Sales: Industry sources estimate $6.5 million-$7 million Combe Inc. Grecian 5 5-Minute Haircolor Most Popular Shade; Medium Brown Price Points: $5.50-$7 Products Sold Annually: Industry sources estimate 1.1 million 2006 Sales: Industry sources estimate $6.3 million Combe Inc. Grecian Formula 16 Most Popular Shade: One shade Price Points: $7-$15 Products Sold Annually: Industry sources estimate 638,000 2006 Sales: Industry sources estimate $5.5 million Combe Inc. Grecian Plus Gradual Haircolor Foam Most Popular Shade: One Color Price Points: $8-$9 Products Sold Annually: Industry sources estimate 193,000 2006 Sales: Industry sources estimate $1.6 million Combe Inc. Just For Men Shampoo-In Haircolor Most Popular Shade: Brown Price Points: $7-$9 Products Sold Annually: Industry sources estimate 11.3 million 2006 Sales: Industry sources estimate $81 million Combe Inc. Just For Men Brush-In Color Gel Most Popular Shade: Medium Brown Price Points: $7-$9 Products Sold Annually: Industry sources estimate 188,000 2006 Sales: Industry sources estimate $1.4 million Soft-Sheen Carson Dark & Natural Permanent Hair Color Most Popular Shade: Jet Black Price Points: $3.99-$5.99 Products Sold Annually: Industry sources estimate 397,400 2006 Sales: Industry sources estimate $2.2 million Natural and Organic Hair Color American International Industries Hennalucent Most Popular Shade: Sunset Glo Price Points: $4.99-$6.99 Products Sold Annually: Industry sources estimate 250,000 2006 Sales: Industry sources estimate $500,000 Aubrey Organics Color Me Natural Most Popular Shade: Mahogany Price Point: $11.95 Products Sold Annually: 15,000 2006 Sales: $179,250 Colora Henna Creme Most Popular Shade: Auburn Price Points: $6.49-$12.95 Products Sold Annually: 5 million 2006 Sales: Industry sources estimate $12 million Colora Henna Powder Most Popular Shade: Red Sunset Price Points: $2.99-$7.95 Products Sold Annually: 4 million 2006 Sales: Industry sources estimate $6 million Herbaceuticals Inc. Naturcolor Most Popular Shade: 6N Sagebrush Brown Price Points: $15-$17 Products Sold Annually: Industry sources estimate 420,000 2006 Sales: Industry sources estimate $6.3 million Herbavita Herbatint Most Popular Shade: 5N Light Chestnut Price Points: $10.99-$14.99 Products Sold Annually: 650,000 2006 Sales: $9.25 million Herbavita Vegetal Color Most Popular Shade: Henna Red Price Points: $12.99-$16.99 Products Sold Annually: 32,000 2006 Sales: $500,000 LaVita Nuova Inc. Sanotint Classic Most Popular Shade: 4 Light Brown Price Point: $19.99 Products Sold Annually: 10,000 2006 Sales: Industry sources estimate $200,000 La Vita Nuova Inc. Sanotint Light Most Popular Shade: 73 Natural Brown Price Point: $19.99 Products Sold Annually: 7,500 2006 Sales: Industry sources estimate $150,000 Lotus Brands Light Mountain Natural Color the Gray! Most Popular Shade: Dark Brown Price Point: $10.95 Products Sold Annually: Industry sources estimate 33,000 2006 Sales: Industry sources estimate $364,500 Lotus Brands Light Mountain Natural Hair Color & Conditioner Most Popular Shade: Red Price Point: $6.59 Products Sold Annually: 113,000 2006 Sales: Industry sources estimate $735,000 Rainbow Research Corp. Logona Herbal Hair Color Cream Most Popular Shade: Tizian Price Points: $16-$18 Products Sold Annually: Industry sources estimate 1,000 2006 Sales: Industry sources estimate $16,000 Rainbow Research Corp. Rainbow Henna Most Popular Shade: Medium Brown Price Points: $5.95-$6.95 Products Sold Annually: 100,000 2006 Sales: Industry sources estimate $695,000 Saba Botanicals of USA Lustrous Henna Most Popular Shade: Soft Black Price Points: $4.50-$6.50 Products Sold Annually (2007 Projections): 8,000 2007 Sales: Industry sources estimate $40,000 Color Depositing and Glazes Alto Bella ClayPac Colored Shampoo and Moisturizer Most Popular Shade: Violet Price Points: $7.50-$37 Products Sold Annually: Industry sources estimate 20,000 2006 Sales: Industry sources estimate $325,000 Aveda Color Conditioner Most Popular Shade: Blue Malva Price Point: $16 Products Sold Annually: 500,000 2006 Sales: Industry sources estimate $7 million-$9 million Clairol Natural Instincts Shine Happy Most Popular Shade: One shade Price Point: $8.99 Products Sold Annually: Industry sources estimate 360,000 2006 Sales: Industry sources estimate $2 million-$4 million Clairol Nice ’n Easy Color Boosting Glaze Most Popular Shade: 4 For Dark Brown Hair Price Point: $7.99 Products Sold Annually: Industry sources estimate 14,700 2006 Sales: Industry sources estimate $46,400 Hoyu America Co. Bigen Permanent Powder Hair Color Most Popular Shade: 59 Oriental Black Price Points: $3.76-$5.99 Products Sold Annually: Industry sources estimate 4 million 2006 Sold: Industry sources estimate $16 million John Paul Mitchell Systems Color Shampoo Most Popular Shade: Platinum Blonde Price Point: $10.95 Products Sold Annually: Industry sources estimate 100,000 2006 Sales: Industry sources estimate $1 million L’Oréal Color Pulse Concentrated Color Mousse Most Popular Shade: 40 Red Pulse Price Point: $5.49 Products Sold Annually: Industry sources estimate 770,000 2006 Sales: Industry sources estimate $3.6 million L’Oréal Professionnel Colorist Shampoo and Conditioner Most Popular Shade: White Violet Price Points: $15-$17 Products Sold Annually: 500,000 2006 Sales: Industry sources estimate $7 million Matrix Shade Memory Color Enhancing Foam Conditioner Most Popular Shade: Cool Blonde Price Point: $17.95 Products Sold Annually (2007 Projections): Industry sources estimate 2.5 million 2007 Sales: Industry sources estimate $12 million Oscar Blandi Ancora Colore Color Conditioning System Most Popular Shade: Biondo Price Point: $33 Products Sold Annually: Industry sources estimate 3,000 2006 Sales: Industry sources estimate $99,000 Ted Gibson Individual Color Shampoo and Conditioner Most Popular Shade: Brazen Brown Price Point: $36 Products Sold Annually: 25,000 2006 Sales: Industry sources estimate $1 million Body Hair Color BettyBeauty Betty Color for the Hair Down There Most Popular Shade: Fun Betty Price Point: $20 Products Sold Annually: (2007 Projections): 75,000 2007 Sales: Industry sources estimate $1 million Privatone Privatone Body Hair Dye Most Popular Shade: Brown Price Point: $29.95 Products Sold Annually: 22,750 2006 Sales: $681,362 Declined to Participate: Bumble and bumble, Colomer USA, Davines, Frédéric Fekkai, Goldwell, Jason Naturals, John Frieda, Keune, Naturtint, Sunsilk

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