Innovations abound in every corner of the hair care market, from Sephora’s spotlight on hair color to drugstore items that aim to make hair weatherproof. Below, spring’s key offerings.
Frédéric Fekkai for Proenza Schouler Some girls want a beauty regimen wrapped up in a neat, pretty package. Enter Frédéric Fekkai, who, for many seasons, has coiffed the hair of the Proenza Schouler runway girl. And to be sure that aficionados can achieve what they see during fashion week, a limited edition Proenza Schouler linen tote bag has been designed and stocked with key Fekkai products. The bag, which has calf leather accents in Fekkai’s signature blue, contains Fekkai Advanced Brilliant Glossing Cream, Marine Summer Hair Beach Waves and Fekkai Sheer Hold Hairspray. The bag will retail for $350 beginning April 1 at Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman.
Rita Hazan Root Concealer TemporaryColor Touch-Up Spray After five years and many, many trials, celebrity hair colorist Rita Hazan and owner of Rita Hazan Salon NYC has created what she thinks will change the way women cover up their roots between salon visits, as users seeking root touch-ups or highlights can get results by simply spraying them on. The spray can, she said, has an accentuator, which took a year to find (alas, it is made in New Jersey) so that it makes a direct route onto roots or wherever it is pointed. Formulas (they are available in four neutral shades) are permanent until washed out and are impenetrable to working out and even rain, as they are made from natural pigments, not dyes. Resin helps the product hold onto hair and silicone makes hair shiny. Items enter Sephora nationwide March 24. Each sells for $24.
Ojon Color Sustain and DamageReverse Rituals The brand is adding one new Ritual (its name for solution-based lines) and expanding a best-selling second this spring. The new addition, Color Sustain, is powered by Tahitian monoi oil, coconut oil infused with tiare flowers. The oil’s nonaffinity for water gives it a unique ability to help prevent color loss, said the brand’s founder, Denis Simioni. Color Sustain includes Color Protecting Cream, Color Revealing Conditioner, Color Revealing Shampoo and Gloss Finishing Hair Spray, ranging in price from $22 to $24. The brand is also adding a new shampoo and conditioner to its signature Ritual, Damage Reverse, which includes a Finishing Spray, Hair Treatment and four Smoothing Glaze options, one apiece for blondes, brunettes and redheads, and a version that can be used with any hair color.Damage Reverse products range in price from $24 to $33. All new products launch March 15 in about 1,050 U.S. specialty store doors, including Sephora.
Couture Color Shari Glazer, a busy working mom who loves the“perfect shade of blonde” she gets from the salon, became frustrated with the time and expense and effort that came with it. So Glazer went out and developed Couture Color, positioned as luxury, at-home hair color, designed to offer salon results at home. Couture Color offers the top nine shades usually requested at salons (including the perfect shade of blonde) with ammonia-free formulas and color that is time released “so that it slowly delivers a color that lasts,” Glazer said. Couture Color will be sold at all Sephora doors beginning in April and also will be sold on HSN featuring celebrity hair colorist Johnathan Gale on March 28 and 29. It will cost $30.
TRESemmé Climate Control About 50 percent of women between 18 and 34 check the temperature before deciding on how to style their hair, according to Bob Gorman, U.S. director of marketing for TRESemmé. With that in mind, TRESemmé has formulated a hair care line that looks to create a barrier between hair and the weather by combining keratin, UV blockers and a blend of polymers to lock in moisture without weighing hair down, help fight static and protect hair from the sun’s rays and humidity. TRESemmé Climate Control includes a shampoo, conditioner, mousse and hair spray. Items enter mass stores this month and will sell for $4.49 each. Esalon For those who live for shopping online, buying hair color electronically shouldn’t be too much of a stretch. Esalon began selling its $22 custom-made, at-home hair color products online in September, thanks to a network of hair color experts, suppliers and site- building experts. By logging on to its Web site, users are asked a multitude of questions about their hair, skin tone and coloring history. And from about 2,000 colors, one is selected just for them. Reorders work off of a client’s original customized formula and are tweaked based on feedback or left alone if the experience was perfect. Esalon, which guarantees a customer’s money back if he or she is unsatisfied, is kicking off an online marketing campaign this year to drive consumer traffic to its site.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye