PARIS — France’s first Semaine Nationale de la Coiffure (or national hairdressing week, in English) kicked off on Monday. It runs through Nov. 21.
This story first appeared in the November 17, 2009 issue of WWD. Subscribe Today.
Conceived by the country’s Fédération Nationale de la Coiffure (national hairstyling federation) and approximately 40 partners — including L’Oréal Professionnel, Eugene Perma, Wella Professionals, Schwarzkopf Professional and René Furterer — the event is meant to fete the profession.
Through a dedicated, ephemeral Web site, semainedelacoiffure.com, the industry’s professionals can access numerous features free of charge, including ideas for animating their salons and downloadable posters for the occasion. The site lists participating salons and also contains news regarding the Semaine Nationale de la Coiffure, among other features.
More than 2,000 of France’s salons and hairstylist training centers are taking part in the event, which also includes initiatives such as price reductions, the distribution of promotional products and free hair diagnoses.
About one million people each day frequent France’s 66,124 hairdressing establishments.