Today's technology allows users to virtually apply makeup, view what cosmetics procedures will look like and even offer skin-care suggestions. Now, Perfect365 Inc. has partnered with Hot Tools to give consumers a virtual avenue to experiment with its tools to create hairstyles.Hot Tools and Perfect365 offer an app where users can virtually try on six different Hot Tools-designed styles on a selfie or by using the Live Augmented Reality Mirror. This is activated when the camera on a smartphone is turned into a mirror. Each look can be re-created at home using a different tool. There are guided tutorials to help. The corresponding products needed to create the look can be purchased directly from the app on the brand’s web site. The web site also offers a where to buy to locate retail locations. The hair devices include Hot Tools’ Tourmaline SuprLite Dryer, curlers, Curl Bar and its Vapor Flatiron.“Just like makeup, hair looks different on everyone. Being able to see how a hairstyle looks and try-on and experiment with different looks is part of the power of digital beauty. You can see how the hairstyle looks before spending the time and committing to one,” explained Cara Harbor, director of marketing for Perfect365.The hair appliance category has been strong at retail and in professional channels and apps are expected to further spur sales in both sectors. There have been other hair apps, mostly those to try on colors. "However, what is unique about this new collaboration between Hot Tools and Perfect365 is that users are guided by Hot Tools on how to re-create their hairstyles with their tools. This is important as more brands gravitate toward this type of education, empowering its consumers, and allowing them to better understand how to use these appliances," said Kelly Alexandre, senior analyst consumer products at Kline.Perfect365 has more than 100 million users. The company has carved out a niche by offering educational tutorials as well as creating what it calls its Explorer community, which is comprised of social media beauty influencers, celebrity makeup artists, beauty brands and makeup schools. These influencers, artists and brands have looks in Explorer that users can “try live” with a click of a button. “In addition, our users can access makeup artists in their areas and book an appointment after trying on their looks virtually,” Harbor said.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)