Thanks to the J. Sisters from Vitoria, Brazil, New Yorkers discovered the Brazilian bikini wax in 1994. Soon, women all over America went wild for the procedure that leaves nothing more than a “landing strip” down there.
Now, another beauty treatment from the birthplace of Gisele is vying to be the next big thing.
Mauricio Ribeiro, who hails from São Paulo, is giving frizz buster John Frieda a run for his money. After jumping ship from B2V Salon to Sunset Strip’s Argyle Salon & Spa last year, Ribeiro is launching the Brazilian Blowout, a single-application treatment that harnesses a patent-pending chemical found in spray tanning to smooth out kinky hair.
To begin the 90-minute process, hair is washed with anti-residue shampoo. Next, it is sectioned into four parts and treated with the chemical. Finally, it is dried with a flat iron to seal in the solution.
Ribeiro tells his customers (professional women ages 20 to 50) that, like a bad boyfriend, the $350 service requires no commitment and only lasts up to eight weeks.
“A lot of people try the Japanese [straightening system]. But after you do it for so many times, it can burn your hair,” he says. “I am not actually altering the hair structure, I am just organizing it on a superficial level. The hair loses all the frizz.”
In Brazil, women rushed to salons for the nonpermanent smoother. At the Argyle, the only U.S. salon currently offering the service, Ribeiro does about seven blowouts per week. But word is spreading. Already, he has gotten calls from salons in Dubai and Australia inquiring about the treatment.
“Brazilian women are into their looks so they try things and discovered this,” he says.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion