Katie Holmes is the star of a promotional short film for John Frieda Professional Hair Care’s new at-home foam hair color line to premiere tonight at Lavo nightclub in Manhattan.
The film, called “The Decision,” is several minutes long and centers around a famous actress, Joan Hudson (played by Holmes), who makes the choice to split from her colorist to color her hair herself using Precision Foam Colour by John Frieda. The film looks to address the anxiety that goes along with the decision of coloring hair at home. It will serve in the same vein as short films by Lanvin for H&M and Chanel Coco Mademoiselle, which tell a brief story and promote a brand at the same time. Foam hair color is emerging as a beauty trend in the hair coloring category in 2011, as versions from Clairol, L’Oréal and Samy have also hit the market this year. Coloring hair at home between salon visits has become an acceptable regimen, especially during the last two years as the recession hit, often promoted by colorists themselves, such as celebrity colorist Marie Robinson for Clairol’s Root Touch-Up. Elle’s creative director, Joe Zee, will serve as the unofficial host of the event, at 39 East 58th Street, which is expecting celebrities Holmes, Mary Louise Parker, Alison Brie, Rose Byrne and several of the Real Housewives of New York to attend. Bill Gentner, president and chief executive officer of Kao Brands Company, which owns John Frieda Professional Hair Care, is also expected.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim