Hush wants to bring the instant gratification of makeup to hair care.A proprietary brand by Mana, a private label manufacturer behind many skin-care, hair-care and makeup brands, Hush takes the manufacturer’s knowledge and technology in color cosmetics and translates it to hair with two instant hair-color products: Prism Airbrush Spray and Fill Seeker Hair Filling Fibers.“We wanted to carve a space in the hair-care market of instant needs being met first starting with color,” said Ana Maria Gallegos, beauty marketing director at Mana. The Mana team said they saw a white space in the hair-care market for instant hair color, especially in colorful and unconventional hues, and wanted to give their customers that instant gratification and transformation they could share on social media.Both coming in a spray bottle, the products are meant to instantly apply a layer of color to the hair. Prism, which comes in pink, purple, teal, blue, red, silver and yellow, is said to give the hair a temporary, high pigment and shine. Fill Seeker, available in light brown, medium brown, dark brown, black and gray, is meant to plump the hair.“Mana is known for making products for some of the world’s biggest beauty brands,” said Emma Froelich-Shea, general manager for Mana Brands. “This gives us a unique insight into what people want, but are unable to find on the shelves. We know that DIY dominates today’s beauty landscape and that consumers are looking for ‘Insta-worthy’ ways to express themselves.”Hush has also enlisted celebrity hair stylist Michael Silva to serve as the first brand ambassador. His role includes educating customers on how to use the DIY hair colors themselves.While Mana manufactures products for many beauty companies, it also owns other proprietary brands including Make Beauty, Black Opal, EverPro and Style Edit.“One of the things we focus on is being unconventional,” said Victoria Colangelo, senior vice president of product development at Mana. “We look at what the consumer is needing and maybe products she isn’t thinking about right now.”Hush is available now at all Sephora doors, sephora.com and QVC for $24 to $34.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)