As the owner of one of the most copied hairstyles of the Nineties, Jennifer Aniston’s no stranger to having her hair open for discussion — so she took the opportunity to discuss it herself at WWD’s Beauty CEO Summit.
But she’s not just the owner of a famous haircut — Aniston bought into Boston-based hair-care brand Living Proof in 2012.
“Who doesn’t want to have equity, especially at a company that is in its beginning stages?” said a Dior- and Louboutin-clad Aniston, who said she was eager to be a partner, rather than a face, of a brand.
Aniston, who helps to oversee hair-care brand development, creative marketing direction and product ideas for the hair products when she isn’t hard at work at the day job — acting — admits she “geeked out” in the research and development labs at the Massachusetts Institute of Technology, where the brand was born.
“It’s fun to be involved creatively from concept to execution, sharing my ideas. After spending 25-plus years in makeup and hair, you learn what works and what doesn’t work, what damages your hair — what you have to mix five products together to achieve. And [in my Living Proof] role I have all these men in white lab coats where I can throw out ideas.”
She does get a good giggle at being regarded as a hair icon, noting she hated her hair growing up — according to her, all attempts at styling were difficult due to her hair’s texture. “I always had problem hair,” she said.
And no, the “Rachel” cut isn’t her favorite (in fact, she’s famously said she couldn’t stand the cut that her longtime hairstylist Chris McMillen allegedly created while stoned). That honor belongs to the beachy-tousled, shoulder-length look she sported in 2004’s “Along Came Polly.”
Aniston’s fame has greatly benefited Living Proof, said Jill Beraud, the company’s chief executive officer. “Our biggest challenge when I joined the company was how to make it better-known,” she said. “Obviously, with Jennifer’s iconic status, she put a spotlight on the brand. And we didn’t just want a spokesperson. What we love about Jen is that she’s so entrepreneurial and she’s a great collaborator. She has amazing product ideas and suggestions about marketing and package design.”
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The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
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EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
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