John Barrett, the owner and creative director of Bergdorf Goodman’s penthouse-level John Barrett Salon, is building his brand beginning with a 3,000- square-foot location on Bond Street in New York.
“I’ve had the salon at Bergdorf Goodman for 17 years, and since I’ve been here I’ve been approached by various partners to do other projects and I’ve never really felt comfortable because of the integrity of the John Barrett salon,” said Barrett, who was born in Ireland and has worked as a hairstylist since the Eighties. “We are very customer driven, driven on the quality and comfort and the edginess of the work.”
Slated to open in October, the new space was completed in partnership with Jim Hedges, chief executive officer of John Barrett Holdings, which was established in January. Hedges is also managing partner of HD Partners.
“I was always struck by the client experience and the way in which the organization is so beautifully run.…This ballet of service, and this volume of people who get this unique luxury [experience],” said Hedges. “I thought there was a great opportunity to expand his brand beyond the Bergdorf community.”
The salon, which will have 20 chairs including VIP treatment areas, could generate what industry sources estimate to be $6 million worth of business in the first year. The average service costs $300.
“It makes a lot of sense for us to be downtown in SoHo,” said Hedges. “It’s a hot neighborhood, very affluent, one where we know we have lots of customers [who] will be happy to travel five minutes instead of 30.”
After the SoHo salon, a third New York City location will open within the year, followed by Palm Beach, Fla., in November. In 2016, plans call for outposts in Washington, D.C., Dallas and Las Vegas. Hedges said he estimates hiring about 400 employees to man the salons over the next few years.
“We are going places where we know we have strong existing customer relationships, places where we will be the lead dog in a community,” said Hedges. “I felt like I stumbled across the Tiffany & Co. of hair care, because there was only one store and an opportunity for an investor to propel the business.”
In addition to the new salons, the John Barrett product line, currently made up of seven products, will be expanded, to about 15, as will the collection’s distribution.
“The whole Barrett experience is about integrity. There is nothing too showy about it,” said Hedges. “Each part of the growth has to be gradual and thought through.”
Barrett said the Bergdorf salon, which services about 60,000 people a year, will remain in operations as is.
“Bergdorf’s was my beginning and it is an incredibly important part of my strategy and growth. This is my jewel. It will stay that way,” said Barrett, who counts among his clients Katie Holmes and Hillary Rodham Clinton. “Our respect of your experience is paramount. I’ve known many businesses that when they grow they begin to lose that so my aim is that as we grow the integrity stays.”
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)