Build your industry and you’ll build your company. That’s the advice from John Paul DeJoria, co-founder and chief executive officer of John Paul Mitchell Systems.
In his view, one avenue for achieving that mission is through philanthropic ventures.
“People are becoming much more aware. Now whether it’s a spiritual thing, whether it’s just all of a sudden we’re becoming smarter, who knows? But what is for sure is if you do things in the old way, it doesn’t relate to today’s new customer,” he said.
He cited an example from the tequila industry and Patron, a company he started and is still a major owner of. The tequila industry as a whole, he said, has fostered sustainability, created jobs and donated to charities. “Did this help out the tequila industry? Heck, yes. Tequila sales last year grew. Did it help out Patron? Last year, Patron became the number-one, by dollar volume, tequila company in the world. And we’re only 23 years old,” he said.
Relating his concept to beauty, DeJoria said the salon industry needed to change the method for training and graduating its students. “I invested 10 years ago in starting beauty schools throughout the United States. I’ve invested millions of dollars in beauty schools, and we have about 110 right now and a couple overseas that we’re starting. Has it been very profitable for me? No. Will it one day? I hope so. But is it profitable for my industry? You better believe it,” he said, adding that the effort gives dignity to the profession. Beyond learning how to provide top-notch services, students are trained in how to market the business. Altruism is part of the education, too, with every student required to spend part of their time raising money for their community, their state, their government and their “planet,” DeJoria said. Raising money for good causes is now part of the culture of being a hairstylist, he said.
Not all graduates of his school wind up in Paul Mitchell salons. “My competitors are helped out like you wouldn’t believe,” he quipped. “Perfectly okay. We want the industry to be built. We’ll graduate right now 16,000 students; same time next year, 20,000 students will be graduating from Paul Mitchell schools.”
Burnishing the image of an industry can produce better sales, he said, citing a new product with very expensive ingredients. The confidence consumers have in the items results in them spending $20 on a shampoo versus $10 or $11, he said. “Had we not helped raise the prestige of the people in the salon, where they came across as professional people, we could not successfully launch something with that price point. We have to raise the industry’s value, the industry’s image in order to do it,” said DeJoria.
He urged the industry to increase its interest in sustainable products and those with no parabens and no sulfates — despite them being more costly. He said, “But if my industry and your industries all get behind this, and everyone’s buying more ingredients that eliminate sulfates or parabens, my cost goes down, your cost goes down and we’re able to offer it to a whole bunch of people, a lot of great products, even more realistically priced, and still have some nice profit margins.”
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye