BEVERLY HILLS — There is a new power hair duo in town.
Hairstylist Jonathan Antin and colorist Amanda George have teamed up on a salon here called Jonathan and George that opened this week in the 2,300-square-foot space at 9320 Civic Center Drive that housed George’s former salon, Neil George, for eight years. The Jonathan and George salon will be a launch pad for what Antin and George believe will become a formidable hair-care player with a product line and more salon locations down the road.
The 18-chair salon marks Antin’s reentrance into the salon world after a roughly two-year hiatus, and George’s reinvention after parting with Neil Weisberg, who has opened the salon Mèche with colorist Tracey Cunningham. “We still want to do so much in our careers and coming together allows us to do that,” said George.
Before linking with George, Antin felt the tug of the salon business and had scouted 45 spaces around Los Angeles to do one of his own, but he hadn’t found an equal to George’s Civic Center Drive location. “I used to come to this salon when I was a kid when it was Max Dupree, probably 35 years ago. My mom would get her hair done, and I would hang out. I always had a soft spot for this space,” he said. “I hadn’t seen the salon for years and years. I walked in, looked at the space and truly felt I was home.”
In a saturated salon market, Antin and George contend that Jonathan and George will stand out for its ability to perfect every element of customers’ hair. “We are two long-term experts in styling, cutting and coloring. That sets the tone for our staff, and it paints a complete picture. That’s what is different about us,” said Antin, who gained national fame starring in Bravo’s reality show “Blow Out” and previously owned salons in West Hollywood and Beverly Hills.
Antin, a design enthusiast, has already brought his personal touch to the Jonathan and George space. With approval from George, he said he changed the lighting to “more of a day lighting that’s conducive to cutting and coloring.” Yet to come is a revamped exterior painted in charcoal and glossy black, and with Cartier-esque awnings, and a seating area that will have a Chesterfield sofa and reclaimed driftwood tables. The only sticking point is art. Antin prefers black-and-white pictures and George, naturally, gravitates to color, but they are confident a compromise will be reached.
There are plenty of other things occupying their time. Antin and George are diving into product development for a hair-care line branded Jonathan and George. On the salon front, there could be satellite salons as early as this year, possibly blowout locations in hotels, although future flagships are likely to open next year, with New York and a second location in the Los Angeles area strong geographic candidates. Antin and George are also keen on starting amenity programs, which George is already familiar with from putting the Neil George line she founded with Weisberg into Viceroy properties.
“It’s not about money for us this year. It is about fine-tuning the process and setting the stage,” said Antin, adding that, leveraging the relationships that George and he have established over their professional tenures in the hair care industry, “$30 million in sales would be easy to achieve within the next two years.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye