Hairstylist Jonathan Antin, the former star of “Blow Out” and judge on “Shear Genius,” is headed back to television as brand ambassador for Black 15in1.
Black 15in1 will launch on ShopNBC with appearances by Antin on Thursday and Friday before the brand will return to the channel on Aug. 17 and Aug. 22. Over the four days on ShopNBC, Black 15in1 is expected to generate $500,000 to $750,000 in sales, according to Larry Gaynor, president and chief executive officer of Black 15in1 marketer TNG Worldwide.
Gaynor suggested Antin’s “dynamic personality” would help drive Black 15n1’s sales on television. “He is a hairdresser that has celebrity clientele. People call him from all over the world for his expertise. We wanted someone that has that sort of reputation to stand behind Black 15n1,” he said.
Beyond his appearances for Black 15in1 on ShopNBC, Antin plans to get involved with the brand’s product development. “There isn’t anything that can compete with its benefits and simplicity. That’s why we call it in 15n1, because it has 15 benefits in one bottle,” he said. “In my opinion, it’s the next generation of hair care.”
Antin’s work with Black 15in1 isn’t the only thing on his plate at the moment. He continues to be a spokesman for Conair’s hair tools and is scheduled to open a Beverly Hills salon as early as the end of October with a partner he declined to disclose. On top of that, he is shopping a pilot called “Hairapy” he described as a talk show filmed inside a salon produced by Juma Entertainment.
ShopNBC will feature Black 15in1’s bestselling Miracle Hair Treatment, which is $20 for a 3.3-oz. bottle, as well as its Miracle Hair Conditioner priced at $22 for 6.6 oz. and its Miracle Hair Shampoo priced at $20 for 6.6 oz. ShopNBC will also sell a travel kit with three pieces at an introductory price of $18.
Gaynor said Black15in1 is currently available at 3,000 salons in the U.S. and Canada, and the brand is on track to generate $4 million to $5 million in retail sales this year, excluding sales from its ShopNBC appearances. Although he stressed the brand will always center upon a three-step system involving its shampoo, conditioner and treatment, Gaynor said it would add a hair spray next year and a mask in 2014.
Some salon professional brands that have hit shopping channels have encountered backlashes from salons that want their products to remain exclusive to salons, but Gaynor isn’t worried. “Maybe five years ago, 10 years ago, it was a concern,” he said. “Salons see the retail as helping. Ulta, for instance, now sells virtually every hair care brand, typically at prices less than at salons, but, yet, the brands have experienced tremendous growth. Our distributors and salons are actually very excited about this because all these women are going to see Black 15n1 on TV.”
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)