José Eber has a new salon, new partners and a new approach to building his brand.
After two decades on Rodeo Drive, the hairstylist felt it was time for a change and with the help of long-time client, the late Elizabeth Taylor, he secured the former home of Christie’s at 360 North Camden Drive in Beverly Hills for a two-level, 8,500-square-foot salon that opened this month. Reminiscent of luxurious Parisian salons Eber remembered from the beginning of his career, the space, designed with Waldo Fernandez, is high on glamour. There are towering ceilings, light-rimmed oval mirrors, dressers with wrought iron detailing to hide stylists’ product stashes, privacy screens and a sculptural mirror-covered reception desk. A hefty dose of purple on doors and chairs is an homage to Taylor.
The new salon is a full-service beauty destination. The main floor has 25 stylist chairs, eight shampoo chairs and three makeup chairs dedicated to Julie Hewett’s namesake cosmetics brand, and a yet-to-be-opened cafe. The salon uses Alès Group’s Phyto and its hair color brand Subtil. On the second floor, there are four medi-spa treatment rooms that will be used for injectables, laser and other aesthetic procedures by the Ko’an Center for Integrated Aesthetic Medicine; a room for semipermanent makeup by Micro-Art; a waxing room, and a nail enclave with three stations for pedicures and three stations for manicures.
“During a time when people play it safe, I didn’t play it safe. Women still want to be pampered,” said Eber, who remarked millions were poured into the construction of the salon. “We have doubled our budget,” he said.
Eber has scaled back the ambitions for his brand in some respects, though. Before the recession, he was on a path for growth that included José Eber salons all over the world and expansion into products in the hair care, skin care and fragrance categories. When the recession hit, he found those plans impractical. He also didn’t want to repeat past mistakes. At one time, Eber had about 15 salons and felt he spread himself too thin. “My presence in the salon is very important,” he said.
Last year, Eber opted for new partners in Greg Eger and Bob Granum of the Los Gatos, Calif.-based commercial real estate firm Granum Partners, who purchased a minority stake in Eber’s business for an undisclosed amount. The duo was convinced that Eber’s name recognition remains second to none when it comes to hairdressers and that it was underutilized. As proof, Eger pointed to Eber’s licensing agreement with Tol Inc. for styling tools that has resulted in sales of more than one million units globally. “It is sold worldwide, but the sales are stronger outside America,” said Eger. “That is what tells you that he is well-recognized throughout the world.”
Eger estimated the new salon would in a few years generate eight-figure sums annually “in the ballpark” of Eber’s previous 10,000-square-foot salon location at the Two Rodeo complex, although he declined to be more specific about revenue figures. Eventually, he and Eber envision creating a new José Eber hair care line and planting José Eber salons in a number of cities — Eber noted he would like a flagship in Europe — but they are in no rush. “He has been around and well-known for a long time. We have to work on getting him better known with a younger generation. That’s a big key,” said Eger.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)