LONDON — Josh Wood, the London-based hair colorist — who’s known for tending to the locks of fashion-plate clients including Laura Bailey, Elle Macpherson and Jemima Khan — is set to bring his Atelier salon concept to London department store Liberty.
Atelier Liberty, the store’s first hair salon, will open its doors Oct. 15. The space, to be designed by Yen Yen Teh of London’s Emulsion Architecture, will be located on the store’s third floor, overlooking nearby Carnaby Street. The space will add to the Atelier Salon in London’s Notting Hill, which Wood opened with his business partner, Lorraine O’Brien, last year.
Innovative features at the salon will include the global debut of Wella’s Illumina Light Bar, which will enable the salon to modify the natural daylight in the space, to give hair colorists the optimum working environment.
Wood, who is one of Wella’s global creative directors, cofounded London’s Real Hair salon before leaving to set up Atelier last year. And Atelier stylists including George Northwood, known for styling Alexa Chung’s hair, and James Pryce, who created the Duchess of Cambridge’s wedding day hairstyle, will work from both the Notting Hill and Liberty salons.
Atelier Liberty will offer color, cut and styling services, which will start at 30 pounds, or around $47 at current exchange. The salon will also boast the same details as the Notting Hill space, such as iPods loaded with clients’ personal playlists, along with a concierge who will keep a record of clients’ preferred treatments to their favorite refreshments. The salon will soon begin counting down to its launch on Twitter, via the hashtag #atelierlibertycountdown, which will offer customers early access to appointments and offers.