JuE Wong has joined Moroccanoil as chief executive officer.Wong left Elizabeth Arden earlier this year, following the business' merger with Revlon Inc. Before that, she was chief executive officer of StriVectin and also worked at Perricone MD and Murad. At Moroccanoil, the job is less turnaround and more growth oriented, she said.[caption id="attachment_11024147" align="aligncenter" width="400"] JuE Wong[/caption]"My history reflects turnaround situations, from Murad through Elizabeth Arden," Wong said. "I can take the knowledge and value added experience to Moroccanoil. The icing on the cake is it isn't a turnaround — it's about taking and leveraging the foundation that the original ceo had done with the founders and really leapfrogging ourselves to our next level.""Moroccanoil is definitely a growth brand, and it's exciting to be able to help add value and accelerate a brand that is as iconic as Moroccanoil," Wong said.Moroccanoil makes oil-infused hair and body products. In her new role, Wong is expected to help grow the brand in travel retail, internationally and in e-commerce. She is also in charge of spearheading research and innovation, expanding into new product categories, and growing and diversifying the current portfolio, according to Moroccanoil. Wong is also expected to drive the brand's digital presence through online sales and social media channels. As it stands, Moroccanoil has about 203,000 Instagram followers.While she's still new to the post — her first day was Monday — Wong noted that going deeper into the hair category, specifically through more backbar salon products — likely in mid 2018 — is in the cards."If I look at hair, it's very much underdeveloped and that is where I really want to go deeper, into the hair category space," Wong said. "[Carmen Tal] the cofounder — she looked at the hair space, and she is an avid user of the hair salon process, and realized there was something missing in the back bar.…You will see us coming out in a segment [that] will help us anchor the back bar."The brand will also work to diversify its mostly salon distribution with an e-commerce push on its own web site, as well as with select online partners, Wong said. At this point, Amazon is not on the agenda, she noted."We will expand our own web site, and we will be very strategic in partnering with some retail web sites," Wong said. Right now, the company sells certain products with Barneys New York and Nordstrom.Wong also reiterated the brand's commitment to being environmentally friendly. As it stands, Moroccanoil avoids secondary packaging as frequently as possible, she said, but this year should be able to decrease that by an additional 40 percent.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.