By  on January 17, 2013

Katie Holmes is delving a little more deeply into the beauty industry.

Come February, the 34-year-old actress, who was named the first face of Bobbi Brown Cosmetics in the fall, will serve as spokeswoman and co-owner of hair company Alterna. As per the multiyear deal, Holmes will be featured in Alterna’s first print advertising campaign, which will roll out on the brand’s e-commerce site, launching mid-February, then to March consumer magazines. She will also provide the brand with input and insight on upcoming products and initiatives.

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