Celebrity hairstylist Ken Pavés aims to add a splash of color to the hair care aisle with a new line of temporary, at-home color drops, as well as with new shampoos and stylers. Ken Pavés Healthy Hair, set to launch July 9 on HSN, has been designed to "promote strong, nourished hair" for a diverse range of hair types. Pavés, a stylist for celebrities such as Eve and Jessica Simpson, will pitch the products on the air. The line, he said, was designed for natural hair textures but also so that all hair types could have "tangibly effortless" red-carpet hair.
This is the third line for Pavés, who launched Hairdo Clip-In Extensions with partner Jessica Simpson in October of 2006. Those items are currently sold at stores including Ulta and Trade Secret, and online at Web sites including macys.com and hsn.com. His first venture into hair care was in 2004 with Flawless, a line of shampoos, conditioners and styling items for the mass market. Flawless was discontinued summer 2006.
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